Phones 4U Will Sell The Apple iPhone Before Christmas

Mobile phone retailer Phones 4U has announced that it will be stocking the iPhone 3GS for O2 and Orange before the end of the year as Carphone Warehouse's exclusivity period ends.

Interested customers have been urged to register their interest on the official phones4u website. All three iPhone models (3G 8GB, 3GS 16Gb and 3GS 32GB) will be available for sale both on contract and on pay as you go across its 450 stores nationwide and on its website.

The Managing Director of Phones 4u, Brendan Sweeney, said in a statement that "We are very pleased to be partnering with both Orange and O2 to sell the iPhone. Recognised for our in depth understanding of the youth market and their needs, our knowledgeable and skilled staff are in a strong position to introduce the Apple iPhone to our Phones 4u customer base."

Even if more retailers are joining the fray, it is very unlikely that there will be a price war over the iPhone, just as we have very rarely witness any major shift in retail price for the iPod.

Vodafone is also set to sell the iPhone next year and it is not known whether Phones 4U will add the mobile phone operator to its roster. Idem for Carphone Warehouse who has just resumed its relationship with the world's largest mobile phone network.

Our Comments

There won't be a decrease in iPhone prices for one good reason. The pricing of Apple products is more inelastic than the rest of the competition. Dropping the price of an iPhone by a few pounds won't affect demand as, even now, the item is so much in demand that supply can barely cope with demand.

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