In-App Purchase Functionality To Come To Apple iPhone

In what seems as a move to make its iPhone app policy more friendly to developers, Apple has decided to allow them to charge for purchases made through their free iPhone apps.

Charging through free apps is a standard activity followed by many app developers on other platforms such as Facebook where developers offer apps free of charge to users and give them the option to purchase a feature or version for a better user experience or a new functionality.

Apple however till recently did not allow developers to charge through free apps and insisted as a matter of policy that purchases can be made though paid apps only.

The move by Apple to relax it policy is going to warm the hearts of many developers who believe that it will offer them a chance to earn revenues while making their apps available to users without cost.

Some analysts point out that the move by Apple to make its app policy friendlier to developers comes in wake of upcoming competition from app stores of other smartphone vendors who offer relatively easy terms to developers.

It is important to note that Apple still carries out a stringent process for evaluating apps for its app store which at times can run into months before an app is approved.

Our Comments

This is a major new improvement from Apple which simplifies the buying/upgrading process and will allow Apple to catch up with the rest of the competition. There's also the issue of making it easier for developers to include their applications in the App Store, but that's another issue.

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