IBM Launches Mashup Features For Cognos

With an aim of offering its clients with the ability to seamlessly access and analyse the unstructured information that is present in their companies, IBM has rolled out a new mashup service for its much vaunted Cognos 8 business intelligence suite.

The basic idea behind the move is to allow the content present on the Cognos platform to be available through a web service so that other business applications can access the same with seamlessly.  

It is important to note that the sheer volume data found in websites including social networking platforms and even in many digital files is mostly available in unstructured manner which at times is not properly analysed by organizations as opposed to the structured data they have in their databases. 

IBM believes that if both the unstructured data and the structured data are correlated and analysed, it will allow companies to derive key business insights which may prove beneficial for their organisations. 

Essentially the new service from IBM is an attempt to allow organisations to tap into data present both inside their organisations and outside and it allows them to cover everything from wikis, emails to even blogs and then analyse them together to get perceptive insights.