Asus have announced its plans to come up with an ARM-powered smartbook by the end of the first quarter of next year, as it’s looking forward to reproduce the success it has enjoyed with its Eee PC netbooks.
The company has already demonstrated the prototypes of the device at Computex back in June, incorporating Qualcomm’s SnapDragon processor and powered by Android operating system, but later iterated that it wouldn’t be pooling the development investment into the idea quite so soon.
The inclusion of Qualcomm’s SnapDragon processor would presumably enhance the power efficiency as it uses only 10 milliwatts in standby, and can easily play 720p HD video.
The netbook prototypes evoked a lot of excitement in the industry, but later Asus diluted the intensity by saying that “this project is not a priority because our engineering resources are limited”, and that it didn’t see a “clear market” for netbooks in the near future.
However, Asus seem to be getting back to the proposition, with the company’s chief executive Jerry Shen regarding smartbooks as the “secret weapon” and forecasting that they will help company replicate the success of Eee PCs.
Furthermore, Shen noted that the device would sport a price-tag worth 6,000 Taiwanese dollars, or £112, at the current exchange rate.