The British supermarket giant has closed a five-year wholesale deal with Cable and Wireless that will allow them to launch own branded fixed line and broadband bundles. Already promoting many other brands via kiosks and phone shops within its larger stores, Tesco sees an opportunity to bring best in class service and values to the broadband market. There were a million new home broadband connections in 2008, but significant customer dissatisfaction and churn rates of 20% give Tesco the opportunity to make it the number one broadband and home phone choice for its very loyal shoppers.
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Originally published at OneMobileRing.com