Schiller Supports Apple iPhone App Approval Process

Apple's senior vice-president for worldwide product marketing, Phil Schiller, has lashed out at the critics of Apple’s iPhone App Approval process explaining the reasons behind the strict approval process that Apple follows.

Apple’s app store has over 100,000 applications available for download and approximately 10,000 apps are submitted each week. Schiller said that the company had to determine which of these applications are best suited for the customer. He added that the company had to review every app to make sure that it does what it’s supposed to do.

The product marketing VP said that the most of the apps are approved whereas some are sent back to the developer. In 90 percent of the cases Apple has to ask the developer for technical fixes because the app does not work properly.

He said that about 1% of the apps fall into an unanticipated grey area. For example some of the apps intended to help the user cheat at gambling in casinos.

The company had to skim through the international and state laws to determine what was legal and what was not. He also voiced his concerns about some apps which carried Apple’s logo even though they were not approved by Apple.

Our Comments

Schiller has revealed some very interesting details about the whole app approval process. A whopping half a million apps are submitted every year apparently which is mind boggling and certainly outweigh the desktop-based Mac platform.

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