Web 2.0 In Business ... How To Keep Secure

Web 2.0 and social media are growing at an alarming rate, businesses are starting to realise the benefits these tools bring enabling them to get closer to customers and improve brand experience. Interacting with customers more closely has demonstrated its advantages in gaining an edge over competitors.

But what does this mean for business functionality and for security in the workplace? It is important to differentiate social networks from other web 2.0 functionalities.

Social networks such as Myspace, Twitter and Facebook are arguably difficult tools to justify in the workplace – It is important to keep staff happy but keeping them distracted will not be beneficial to any growing business.

There are certain business environments where web 2.0 can be very useful, a number of our own clients have started using social media and blogs for marketing tactics.

One company we worked with used Web 2.0 to provide an interactive platform full of user-submitted content. As well as providing content, enthusiastic members of the forum could talk to each other giving valuable feedback without the company having to pay for expensive surveys or research.