Apple iPhone Users More Willing To Pay For Content

A study by media law firm, Olswang has revealed that users of Apple iPhone are more likely to purchase online content and applications on the internet than other web surfers who do not use an iPhone.

The firm surveyed around 1000 adults and 500 13 yrs-17 yrs olds about their downloading habits. The research proved that the increasing popularity of iPhone was opening new doors for digital media content and online advertising.

The study found out that most online consumers are more likely to purchase television and film content. According to the firm’s Media Convergence Survey 2009, 58 percent of the people were willing to pay to watch a movie just released in the cinemas while 52 percent of the people were ready shell out cash to watch a film whose DVD won’t be released for another two months and another 40 percent will not have any qualms about paying for a film that is already on DVD or pay-TV.

Surprisingly, these numbers rose to percent, 67 percent and 54 percent respectively when it came to iPhone users. iPhone users were found to be more willing to pay for content which was already free with 40 percent saying that they would pay for a seven day catch-up TV subscription.

Incidentally, the news content still turned out to be a hard to sell commodity with only 19 percent of the people were willing to purchase online articles while nearly 30 percent of the iPhone users were inclined towards online news.

Our Comments

Getting people to pay for content is becoming increasingly difficult as people have been addicted to getting free content subsidised by advertising. In effect, advertising pays some sort of currency to websites who use it to produce content.

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