Tesco, iPhone, GiffGaff : How O2's Using MVNOs To Secure Its Future

The latter will be O2's biggest rival in the MVNO segment. Asda Mobile, BT Mobile, Lebara, Talkmobile are all customers of Vodafone while Ikea, Fresh, Vectone Mobile and Virgin Mobile are on T-Mobile's network.

With GiffGaff, O2 is going even further and is essentially offering a white label MVNO, a concept that it might replicate in a bid to encourage organisations with a massive presence (like Matalan or Debenhams perhaps) to offer their own mobile phone network just like they are currently offering their own store cards.

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