4 Ways Project Canvas Will Change UK Television Landscape

Project Canvas is possibly one of the most ambitious projects kickstarted by the BBC over the past decade, on par with Freeview which was launched back in 2002, and even more important to the corporation's future than its popular iPlayer platform.

The corporation initially placed its hopes on Project Kangaroo back in 2008 before it had to make huge concessions to the competition commission; which did not view the BBC's commitment to online content on demand with great enthusiasm.

But at the beginning of this year, the Competition Commission killed the project saying that it would be "too much of a threat to competition in this developing market and has to be stopped".

Now with Canvas, the Beeb together with its partners hope to change the way multimedia content is being consumed in the UK through five ways.

(1) Canvas will bring together actors from various markets and will put them no equal footing. Internet service providers, broadcasters and content producers will have an equal portion of the Canvas pie; this will have a profound incidence on the media market as synergies and alliances are formed.