Tomtom gives lifetime maps to new customer

GPS giant Tomtom, no doubt under pressure from johnny-come-lately satnav upstarts like Google and co, has announced that it will stop charging its users wads of cash to update its maps every time someone builds a new road.

Lifetime maps will allow Tomtom owners to automatically recieve map updates as they become available. But only if you buy a new device. And so far only in America.

"Roads are continually changing - from new street names to closed bridges - so it’s important for users to always have the most up-to-date maps,” said Jocelyn Vigreux, president of TomTom Inc. "With the introduction of Lifetime Map Updates, customers can rest assured that the directions their TomTom device provides will always be the most accurate and efficient available."

The new Lifetime Map Updates will be bundled with a wide range of devices starting in early Q2, 2010.

We bet it still won't stop people trying to drive over cliffs, though.