The New York Times Company has announced that it will be charging users to read some articles on its website from 2011 in an attempt to generate some revenue from online visitors to its website, amidst dwindling newspaper sales.
The company, which also owns the International Herald Tribune, said that it will allow users to access a set number of articles for free before asking them to pay if they want to read further.
This move can be seen as a gamble as the company currently generates revenue from advertisements which are featured along-side its articles online and if people are not willing to pay for the news, then it can affect its online revenue share.
But several news analysts believe that this decision might see other news papers lend their weight behind the business model which will be taken by the New York Times in 2011.
The news company, which was established in 1896, announced that it will follow a metered system in order to charge for its online content.
The metered model will allow the company to generate new sources of revenue while keeping the site available of search engines and open to visitors which in turn will allow the company to expand its advertising base.
After Rupert Murdoch's comments late last year about starting to charge for content, the NY Times appear to be joining the pay-for-content bandwagon. That could have some very serious repercussions in the way business is carried out not only amongst content creators but also in the world of media in general.
(Wall Street Journal)