BACH Technology's MusicDNA To Replace MP3? No Way

MusicDNA has been tipped to produce a potential candidate to replace the ubiquitous MP3 file format and the killer detail? MusicDNA is produced by BACH Technology, which incidentally co-invented the file format.

However, it is very unlikely to succeed in its quest for a number of reasons. The company was founded in March 2007 and has established a strategic partnership with Fraunhofer IDMT, the same one it seems that developed and licensed MP3 as part of the EUREKA Project EU147.

MusicDNA is is composed of a number of interlocking products like a Player, A search and recommend engine, a smart media extension that promises "total digital music entertainment experience" as well as Live, which " identifies, organizes, and enriches music to help drive sales and customer loyalty".

In essence, MusicDNA is a smarter approach to MP3 and provides with a new metadata architecture that's implemented through the open MPEG-7 format and in the words of the founders, "represents a significant step in the evolution of the digital music experience."

We found out that there's another slightly service that is available and surprise, surprise, carries the same name, MusicDNA, so there might be some substantial legal issues here.