£630 Sony Bravia W Series 40" 40W5500 HD 1080p Freeview Widescreen LCD TV

A Bravia LCD TV is no ordinary television. Design is sleeker, pictures are brighter, details clearer. All Bravia televisions are HD Ready as a minimum, with up to 4 HDMI connections, and come with an integrated digital tuner so there is no need for a set-top box to view Freeview TV and radio channels.

Most of the Bravia LCD TVs feature Bravia Sync technology, it takes just one button to turn on your entire Sony home entertainment system, while XrossMediaBar helps you navigate your TV easily with its best-in-class menu screen.

After all advanced technology should simply mean technology that does more for you.

The Bravia W5500 has all the Sony technology you need to experience a new level of entertainment. Bravia Engine 3 digital processing delivers a depth, richness and clarity that will take your breath away.

Motionflow 100Hz technology keeps fast-moving sports and action crisp and clear. You can connect it to your home network using DLNA and enjoy music, video and pictures from other compatible devices on your TV.

Plus you can use the AppliCast feature to check on-screen RSS feeds of news and other information while you're watching your favourite programmes.

This deal includes Sony 3 Year Guarantee. It is available from Play for £630 including delivery.