Google Buys Social Search Engine Service Aardvark

Google has acquired a little known social search engine provider Aardvark for an undisclosed amount, just days after announcing its Buzz social networking tool to the world, the TechCrunch blog has reported.

According to a TechCrunch report, Google confirmed its plans to acquire the start-up but failed to divulge the financial details of the deal, but TechCrunch claims that few sources close to the matter have said that Google paid $50 million in the acquisition deal.

A Google representative, confirming the Aardvark acquisition, said in a statement that “We have signed a definitive agreement to acquire Aardvark, but we don't have any additional details to share right now.”

Aardvark social search engine is a service which allows users to ask text questions via email or instant messenger to their friends or friends-of-friends who are able to answer their questions based on their area of expertise.

The search engine was developed by The Mechanical Zoo, a San Francisco-based startup founded in 2007 by former Google employee Max Ventilla, Damon Horowitz, Rob Spiro, and Nathan Stoll, who had raised $6.7 million in venture capital.

Our Comments

The technology offered by Aardvark can really help Google boost its Buzz social networking tool as the company aims to carve its self a niche in the social networking market. Interestingly, Aardvark might be Google's answer to Friendfeed which was acquired by Facebook last August.

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