IBM has announced at the Macworld exhibition in San Francisco that the company will be offering its enterprise social platform, Lotus Connections, and Lotus Quickr team collaboration package for use with the iPhone and Mac systems.
The company intends to exploit the increasing popularity of the iPhone and Mac desktops by enabling its key enterprise communication software to sync with Apple devices so that businesses can derive the most out of them.
According to the Big Blue, businesses can now use the IBM software for enterprise social networking and instant messaging along with secure e-mail and collaborative applications with their iPhone and Mac systems.
Commenting on the Apple based Lotus offerings, Alistair Rennie, general manager of IBM Lotus software, said in a statement that “A mobile workforce that can tap into the insights and assets of the entire organization is essential to IBM's vision for a Smarter Planet. That's why we're delivering all forms of collaboration securely and reliably across the most devices.”
IBM's Lotus Social Software can help users share expertise and content instantly with the push of a button. Of late IBM has seen increased enterprise adoption with recognized clients such as Colgate-Palmolive, HSBC, the United Nations, Union-Pacific Railroad, SunLife, ACI, Sogeti, and NEC.
IBM is going after the growing and influential band of Mac users. With the arrival of the iPad and the positioning of the iPhone as a business phone by many mobile phone operators, IBM's move almost legitimises Apple as a proper corporate solutions provider.