Most people won't pay for free content

A recent study reveals that the introduction of Apple's latest iPhone has caused a significant shift within the US smartphone market.   The research by Nielsen focusing on the last quarter of 2012, shows that in almost...

In the latest Nielsen report covering the status of the global smartphone market, Apple seems to have regained a substantial portion that it had lost to Android. According to industry experts, the push back...

Nearly half of mobile phone users in the United States now own smartphones, a new market study has revealed. According to the metrics provided by Nielsen, 44 per cent of mobile phone users in the US now own smartphones, with...

According to a newly released report on the US smartphone market by Nielsen, Apple is still the top manufacturer with a 28% share; as far as operating systems are concerned, Android is the leader with 43% of the...

Smartphones based on Google’s Android platform have become the most popular with Americans purchasing new devices.According to a survey by market research firm Nielsen, from June to August 2011, 56 percent of Americans who...

Undisputed king in the Internet search market, Google Inc.’s immensely popular smartphone OS platform Android continues its domination over the US smartphone market, a new study claims. According to recent data released by...

According to a recent study released by Nielsen, Microsoft now has a US smartphone market share of 9 percent. The share includes both Windows Mobile, which has now been discontinued and Windows Phone 7 platform. Android leads the...

According to a survey carried out by ChangeWave, between a choice of Android, Apple and Blackberry, 46% of those planning to purchase a smartphone within the next 90 days, said they would opt to buy an...

In the midst of the rivalry between the iPhone and other smartphones, one thing is for sure: the iPhone users love games and they play them more than anyone else, a recent study by Nielsen shows. According to the...

Video games continue to be there at the top spot in the list for the most popular Smartphone apps, according to a new research.The research was conducted by The Nielsen Co., a New York based leading research firm known for its...

Maslow’s hierarchy of needs should definitely be updated because it is a bit out of date. It appears that the basic human needs have evolved and right at the base of Maslow’s pyramid the vital need to own a smartphone...

Google’s Android platform has become the most favoured Smartphone OS in the United States, beating Apple’s iOS platform, a new survey has found.According to a consumer survey conducted during the first three months of...

BlackBerry maker Research in Motion (RIM) still leads the smartphone market, despite Apple CEO Steve Job's claims to the contrary, new research by Nielsen and comScore reveals. Announcing the company's third quarter results,...

Google's Android operating system has overtaken Apple's iPhone in terms of system share for the first time in the US according to number crunchers at Neilsen. The inexorable rise of smartphone penetration in the US of A, which...

Figures released by the Nielsen company in the United States show that the Google-backed Android platform is winning the war against RIM's Blackberry and the Apple iPhone. Data looking at what people purchased during the previous...