MWC 2010 : HTC To Launch Budget-oriented Smart Phone On O2

O2 has confirmed that it will be stocking the HTC Smart exclusively as from April as the Telefonica-owned network tries to capture the lower end of the market where O2 has some compelling smartphones.

T-Mobile, Vodafone and Orange have a number of handsets such as the HTC Tattoo or even the Orange Vegas. The Smart will be available in three colours and will be targeting a 16 to 22 year audience looking for a touchscreen on a pay as you go or a cheap contract deal.

Still, the Smart packs the same Sense UI, which means that existing HTC users will be at home with the instantly recognisable home screens as well as the various widgets which display weather or messaging information.

Smart was presented in January at Las Vegas's Consumer Electronic Show and has a 300Mhz processor, 256MB RAM and 256MB ROM, a 2.8-inch LCD (resistive?) Touchscreen with QVGA resolution plus a 3-megapixel camera with flash and fixed focus.

It is powered by a 1100mAh polymer battery (ed : a tad on the low side), comes with Bluetotth, no WiFi and a microSD memory card expansion slot and a 3.5mm audio jack. Brew is a Qualcomm software platform and one which will be facing Nokia's own Symbian OS.

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Interestingly, the Smart is running on the 10-year old Brew platform rather than either Windows Mobile or Google's Android, possibly to avoid any unwanted competition with the HTC Tattoo. Unless the Smart is available on £15 or less, it will be facing some serious competition from HTC's own smartphones.

Related Links

HTC Smart for European peasantry

(Computerweekly)

O2 bringing HTC Smart to the UK

(Guardian)

O2 gets exclusive on HTC's Brew-based Smart phone

(PCPro)

HTC Smart lands at MWC

(ITPro)

O2 bags HTC Smart phone as exclusive

(Theregister)