New ABCe Figures Show Mail Online Ahead Of Guardian

A recent report released by UK's Audit Bureau of Circulation (ABC), an organisation which keeps track of newspaper and magazine circulations, has revealed that Mail Online has emerged as the most popular newspaper website in the month of January, averaging 2.16 million unique browser views per day.

Mail Online has emerged as UK's favorite online news website after edging out Guardian.co.uk, which was the biggest UK news website in terms of unique users since September 2009. According the report, Mail Online registered a monthly increase of 13.52 percent and yearly increase of 56.8 percent in terms of unique browser visits.

The report released by the ABC focuses only on the average unique browser views received by a website in a day instead of recording monthly visits received by the website as it earlier used to do.

Commenting on the shift of methodology done by ABC, Emily Bell, the director of media content in Guardian News and Media Network, said in a statement that “GNM fully supports ABCe's decision to shift the focus away from the number of monthly unique browsers and on to daily figures. We are now a close second on the new headline average daily measure.”

ABC also revealed that the third spot in terms of most popular news website went to the Telegraph, which was closely followed by Sun Online on the fourth position.