Acer MAY Launch Tablet-Like Device Soon, Aims To Be Number One In Mobile Market By 2013

Acer has quickly become one of the biggest computer manufacturers in the global market and is looking forward to expand in other emerging markets. We have managed to put some questions to Walter Deppeler, Senior Corporate Vice President Acer Group and Deputy President Acer EMEA, over how the company will be evolving over the next few years.

1. Could you briefly present Acer as a company?

The Acer Group is a family of four brands -- Acer, Gateway, Packard Bell and eMachines. This unique multi-brand strategy allows each brand to offer a unique set of brand characteristics that targets different customer needs in the global PC market. Today, the Acer Group still strives to break the barriers between people and technology. It ranks No. 2 for total PC shipments and No. 2 for notebooks, and has a global workforce of more than 7,000 employees. Estimated revenues in 2009 reached US$17.9 billion.

2. Acer has grown from a little known tech company in the 1990's to one of the biggest personal computer companies in the world. How did that happened?

For Acer, making the right choice has made all the difference, in the same way as the company's courage to change and take risks without ever losing sight of its final objective and without ever straying from its mission. 

The company took an ‘unpopular’ decision to stake everything on mobility and then organized itself to make this decision work: abandoning production activities in favor of Research and Development, specializing in sales & marketing and investing everything on an indirect sales strategy. 

Acer focused on marketing its brand-name IT products around the globe. Wielding a profitable and sustainable Channel Business Model (CBM), Acer has been able to achieve sustainable growth worldwide. The model offered - and is still offering - the flexibility to adapt to changing global IT market trends.

We expect the foundation of the CBM shall enable Acer to reach further success, minimize operating expense and enhance profitability. When the going got tough, Acer took yet another courageous decision that would forever change its destiny.