How tech went Gaga in Hanover

CeBIT 2010 A lack of western promise

Gagaga

Companies questioning the worth of gettting out and meeting customers and suppliers face to face. Executives are increasingly hiding behind emails and net-meetings. The expense of the trade show can be siginifcant and to some in the current climate, prohibitive.

In belt-tightening times, the marketing budget can be one of the first to go. It takes balls and vision to spend your way through a storm - as well as a decent product.

CeBIT wasn't without its depths or is dramas. And it's the non-tangibles the atmosphere of a trade show brings that are difficult to account for on the bottom line.

You can sit behind a computer screen for months, but there's nothing like the thrill of a chase and the cold-blooded kill to get the pulse ticking.

The bars of Hangover were buzzing - so long as you chose the right ones - and some old friends became re-acquainted. Some shared their snaps.

Highlight of the week has to be the incredibily versatile band rousing the crowds in the on-Messegelande Munchen Halle.

From the old German oopah drinking favourites, the band whizzed forward via Deep Purple and Elton John to the firework-enhanced chest of Lady Gaga in a dazzling display of virtuousity. Unfortunately, she fizzled out just as we took the snap.