Consumer Focus, an organisation that rallies for consumer rights in England, has released a report in which it has urged the UK government to revamp its strategy related to the nationwide roll-out of broadband internet, if it wants to bring the internet into every household in UK.
The consumer watchdog has indicated in its Broadband Minded research report that the people that don't have a broadband connection encounter a number of obstacles when it comes to purchasing a broadband connection.
The report also urged the government to focus on low-income households that believe that internet is irrelevant to them as it poses a series of risks including viruses, data theft and privacy concerns.
The study incidentally revealed that a mere 29 percent of households with an yearly income of £11,000 or less, have a broadband connection at home and are unable to save up to £560 per year from paying their bills online and shopping on the internet.
Commenting on the results of the study, Mike O'Connor, Chief Executive of Consumer Focus, said in a statement that "Cost is not the only issue and if the Government wants more people online they need to deal with consumers' fears about the internet such as the dangers of identity theft and viruses."
Consumer Focus wants the government to devise strategies to bring those impoverished households on board and explain to them the benefits of having a broadband connection. Whether this will work or not remains to be seen.
(Debt Free helpline)