Google Partners With Dish Network Over TV Search

According to a report on the Wall Street Journal, search engine giant Google is testing a new TV search service in partnership with Dish Network, which will be capable of allowing users to search for TV programs and online videos right from their internet enabled TV sets.

Users will be able to search for their favorite TV programs thanks to the soon-to-be-launched internet friendly set top boxes which will have Google software installed in them.

The TV search technology will also allow Dish TV users to create their own video playlists with the help of a keyboard.

The Wall Street Journal also reported that people familiar with the matter had revealed that the new Google TV search service has been in testing phase for the past one year and is being used by some Google employees and their families.

It seems that Google is planning to bring online advertising based on keywords and searches to TV users and expand its already massive online presence.

Interestingly, the Dish set top boxes will come with Google's Android operating system, allowing the platform to grow beyond the smartphone and mobile phone markets.

According to a study conducted back in 2008, almost half the people purchasing television sets had showed enthusiasm at the prospect of internet enabled TV sets.

Our Comments

We fondly remember those net TV boxes from back at the beginning of the millennium when 56K internet connections were still popular. Google is looking to push Android in as many lounges and devices as possible as it continues its march towards world domination.

Related Links

Report: Google testing TV search

(Cnet)

TechBytes: Google Tests TV Search

(ABC News)

Google Tests TV Search Service

(Wall Street Journal)

Report: Google Working On Android-Based Set-Top Box

PC World)