Google Offers Stock Updates In Mobile Product Search Service

Search engine giant Google has announced that users of its mobile product search service will now be able to see if a desired product is available in a store near them or not.

This new feature will not only allow users to expand their search preferences, it will also help Google to tighten its hold on the mobile search market.

In a blog posted on the official Google Retail Blog, the company explained that if a user is searching for a product that is sold by participating retailers, including Sears, BestBuy, Pottery Barn, William-Sonoma or West-Elm, a blue dot will appear with the search results if the product is available in a local store, if the user has specified his location or has activated the My Location option.

The post, which was writte by Paul Lee and Yury Pinsky, the Product Management Team, also added that when the 'In stock nearby' link, which is next to the blue dot, is clicked, users will be redirected to the sellers website, where the availability status of the product will be revealed along with distance of the store from the users current location.

Further explaining the functions of the new service, the product managers wrote on the blogpost that "If you have an iPhone, Palm WebOS phone, or any Android-powered device, and you're in the US, just go to Google.com in your mobile browser, tap on the "more" link, and then select "Shopping."

Search engine giant Google has announced that users of its mobile product search service will now be able to see if a desired product is available in a store near them or not.

This new feature will not only allow users to expand their search preferences, it will also help Google to tighten its hold on the mobile search market.

In a blog posted on the official Google Retail Blog, the company explained that if a user is searching for a product that is sold by participating retailers, including Sears, BestBuy, Pottery Barn, William-Sonoma or West-Elm, a blue dot will appear with the search results if the product is available in a local store, if the user has specified his location or has activated the My Location option.

The post, which was writte by Paul Lee and Yury Pinsky, the Product Management Team, also added that when the 'In stock nearby' link, which is next to the blue dot, is clicked, users will be redirected to the sellers website, where the availability status of the product will be revealed along with distance of the store from the users current location.

Further explaining the functions of the new service, the product managers wrote on the blogpost that "If you have an iPhone, Palm WebOS phone, or any Android-powered device, and you're in the US, just go to Google.com in your mobile browser, tap on the "more" link, and then select "Shopping."

Our Comments

The service is being launched in the US and may come to the rest of the world fairly soon. It is interesting to see that the company is slowly branching in the pay-per-performance sector which could send tremors in companies like Tradedoubler or Affiliates4u.

Related Links

Google Debuts Product Inventory Search, Apps Macros

(Information Week)

Google adds local stock data to Product Search mobile service

(Mobile Ent)

Google providing in-stock information about nearby products

(SF Gate)

Google makes its local shopping move

(Cnet)