ITV HD To Bring World Cup Action To Virgin and Sky

Sky and Virgin Media customers will get ITV HD channels on the 2nd of April in the build up to the world cup 2010 event in South Africa without spending a penny extra it seems.

Sky HD viewers however had been able to get the channel for some time although through some unofficial means (by adding it manually through the other channels option) which means that it cannot record it.

Virgin Media subscribers can only access BBC's HD Channels for now though although they will be able to tune in to E4 HD shortly after ITV 1 HD is launched. Virgin Media has been able to strike an exclusive deal with Channel 4 for Film 4 HD as well.

Details of ITV 1 HD will also became available on the electronic programme guides of both platforms as well as Freeview HD and Freesat HD; available by pressing on the red button. Eight of the 65 matches, all in the qualifying stages, will be left out though.

Other sporting events that will be shown on ITV 1 HD in the forthcoming weeks include the FA Cup, international England football games and the UEFA Champions Leagues.

Our Comments

The addition of ITV HD to Sky's long list of HD channels brings it to 40, ten short of the total it plans to have by the BSkyB Satcaster plans to have by the end of the year.

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