The Power Of The Network

For a small company, attracting new business and finding an effective forum to showcase its abilities are key challenges. 

In creating websites, developers and designers working for agencies pride themselves on the design and superior functionality of the work that they produce.  

But no matter how skilled the designers, many small agencies, and especially those operating at the micro scale, with ten employees or less, need a cost-effective way of getting their talents noticed to attract partners and new business.

In order to get their get their talents noticed, web design agencies must be able to drive traffic by ensuring that there are as many links to the websites that they create as possible. 

One of the best ways of doing this is with search engine optimisation (SEO), using search engines to ensure that the site is visible to as wide a community as possible. 

SEO can be performed in-house by the agency designing websites, or it can be outsourced to specialist consultants as it can be quite complex and time-consuming. Another tactic for showcasing talents is to use paid advertising.

However, achieving results through such tactics can be a great strain on micro web design and development agencies that must strive to be competitive with few resources.

This is where membership of a programme such as Microsoft WebsiteSpark is designed to help micro agencies to be as competitive as possible.