Google lawyers will be red-faced today after it emerged that the company has failed to secure the Nexus name for its first foray into the app phone market.
Google filed an application for the name in December last year, long after it announced its intention to release the handset, but networking company Integra had already bagsied the name way back in 2008.
And it's not the first time the Nexus name has been claimed. The family of science fiction author Philp K Dick, who wrote the novel Do Androids Dream of Electric Sheep (later filmed as the seminal sci-fi movie Bladerunner) insist that his estate has a claim to the name having called his band of rogue replicants Nexus 6.
Google should have learned a lesson from Apple which had to shell out a huge wad of cash after it transpired that Cisco owned the iPhone brand.
As it happens, it's not likely that the trademark refusal will stand as Integra's claim is for a method of networking rather than a bit of hardware.
Both companies have six months in which to come to an agreement.