Twitter wants on your website

Twitter is ramping up its efforts at ubiquity by releasing code that will make it easier to plug into its APIs, enabling users to scream into the abyss from their favourite third-party web sites.

YouTube, Amazon, eBay, Digg and Bing are among the 13 big-name brands that will support the company's new “@anywhere” approach, announced at the South By South West Interactive conference yesterday.

"Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page—and that’s just the beginning," blogged co-founder Biz Stone.

Imagine.

Rather than overhaul its existing APIs, the company will instead package certain pieces of functionality into Javascript snippets that can be dropped into web pages, making adding Twitter to a page about as easy as Adsense.

There was no word on a release date for the system, but the impressive roster of launch partners also includes AdAge, Citysearch, The Huffington Post, Meebo, MSNBC.com and Salesforce.com.

The announcement was a disappointment for some, expecting Twitter to reveal some kind of ingenious new advertising platform rather than another effort aimed at increasing the size of an already large user base that will, before long, need monetising.