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Google Ruling Set To Govern Online Trade Mark Use In Europe

Google Ruling Set To Govern Online Trade Mark Use In Europe

News Security

Europe's top court, the Court of Justice of the European Union, will next week rule on whether or not Google can use trade marks to trigger ads when brands battle to reach online consumers. The ruling is due on Tuesday and will determine when brand-protection laws apply online and will have a major impact on the way companies advertise on the internet, one expert said. Luxury goods maker Moët Hennessy Louis Vuitton (LVMH) and two other companies took action against...



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