Flash could be bundled with Chrome

Reports that Google will offer Flash as an integral part of its Chrome browser will do little to ease the spat between the search giant and Apple.

The King of Cupertino Steve Jobs has made it quite clear that he thinks annoying Internet animation and video software Flash has had its day, but Google's rumoured intention to make the ubiquitous add-on an integral part of its fast-growing browser could bolster the platform's apparent stronghold on the market.

It's estimated that 95 per cent of regular web users have installed Flash, despite the fact that it comes as a separate download. The introduction of a browser which comes preconfigured with Flash would be a notable change of tack for Adobe, but could send anti competition tongues wagging, in much the same way Microsoft's policy of forcing anyone using Windows to use Internet Explorer did some years ago.

Google is also planning to release its own Chrome-branded operating system in the near future and the inclusion of Flash as part of the OS's installed software base would be an annoying validation of Flash's continued importance in the eyes of the Cupertino Cabal, which would like to see it killed off in favour of widespread HTML5 video functionality.