Apple Kills "I am a Mac" Ad Campaign

Apple Inc. has decided to scrap the legendary 'I'm a Mac' advertisement campaign, which was first rolled out in 2006 and contained 66 ads broadcasted over a period of 4 years.

The termination of the ad campaign was hinted by Justin Long, who was portrayed as a Mac in the advert, in an interview with The A.V TV.

The ad campaign, which was followed by scores of Apple fans, was themed around the 'superiority' of a Mac as compared to a Windows PC, which, in the advert, was portrayed by John Hodgman, who played a nerdier version of a PC.

In the interview, Justin Long, who starred in the fourth instalment of the Die Hard movies, told the A.V Club that “You know, I think they might be done. In fact, I heard from John Hodgman, I think they're going to move on. I can't say definitively, which is sad, because I'm going to miss doing them.”

Media experts believe that Apple, which has not released a Mac and PC ad in 2010, has decided to focus on advertisement campaigns elaborating the shear awesomeness of iPhone OS based devices, the latest one being the much-hyped iPad, which sold 300,000 units on the very day of its launch.

Our Comments

The Mac adverts actually established themselves as something of a cult. You can watch the whole series on Youtube.

Related Links

Apple kills its "Get a Mac" ad campaign

(The Inquirer)

Did the iPad Kill the "I'm a Mac/I'm a PC" Commercials?

(E Online)

Apple's 'Get A Mac' Commercials 'Might Be Done'

(Forbes)

Get a Mac's Justin Long Says Campaign May Be Over

(PC World)