In an attempt to tighten its grip on the mobile application market, micro-blogging giant Twitter has acquired Atebits, the developer company behind the highly popular Twitter client for the iPhone, Tweetie.
According to an official statement released by the company, Tweetie is being relaunched as Twitter for iPhone, which will be available from the iPhone App Store for free.
Twitter also reported that the app's creator, Loren Brichter, will be working with the Twitter team to develop an iPad version of the application.
Tweetie, which was available for download at a price of $2.99, is designed to allow users to operate and manage multiple Twitter accounts apart from offering the basic Twitter functionality.
Industry experts believe that the immensely popular micro blogging service is trying to revamp itself as a major mobile communication service provider as number of smartphone users is on the rise.
Commenting on the acquisition, Twitter, which has become an important marketing tool for small businesses, said in an official blog posting that “Developers, services, and publishers will be able to leverage the Twitter iPhone and iPad applications to create additional innovative tools and integrations for users. Millions more active, engaged, mobile users means more opportunities for all of us.”
The acquisition shows that there will be some significant changes in the way Twitter sells itself. Tweetie might be an interesting addition but we're sure that it is not the last one and many more will come as Twitter tries to monetise the huge amount of traffic it gets.
(IT Pro Portal)