God of War III gives PS3 a sales boost

Sales of PlayStation 3 consoles jumped 44 per cent in the US in March, helped by the release of God of War III, according to market researcher NPD Group.

Sony flogged 313,900 PS3s in the US during the month, 44 per cent up on March 2009. The console failed to nudge Nintendo’s Wii off the top spot. 557,500 of the family-friendly consoles were sold in March. Microsoft shiftted 338,400 Xbox units, keeping it in second spot.

Sony, which loses money on each PS3 it sells, aims to make the games unit profitable in the fiscal year started April 1, helped by the introduction of its “Move” motion-sensing controller and 3-D gaming. The new hardware may help the company extend the PS3’s lifespan and narrow the Wii’s lead by appealing to casual gamers, researcher ISuppli said.

God of War III, was the top-selling game in the US in March, shifting 1.1 million units, NPD said. Nintendo’s latest Pokemon title was second having shifted some 1.02 million copies. Final Fantasy XIII was the third best-seller, notching up 828,200 sales.

Nintendo’s Wii remains king of this generation of console with 67.5 million units sold. Microsoft says it has flogged more than 39 million Xbox 360s while Sony has shipped 33 million PS3s worldwide so far.