Facebook denies plan to target user history

Facebook's new content-sharing button, due this this week, won't go snooping through your browsing history to deliver targeted advertising as earlier reports suggested.

A Facebook spokesman on the offensive told the Torygraph: “The Financial Times incorrectly suggested that Facebook is launching a behavioural ad targeting at f8, our upcoming developer conference. Their story has been corrected. As we have said previously, we are moving from ‘Become a Fan’ to ‘Like’ to make the language on the site more consistent but we have no announcements or changes planned to our ad offering or ad policies.”

The ‘like’ button is for other sites to add to their online offerings, but the social notworking site says the changes to be announced this week will be development based, aimed at making the site more social, the spokesman said.