The British Airport Authority, the company which owns and operates six airports in Britain, has released an application for iPhone and Android smartphones for its London Heathrow airport.
It is designed to offer travellers all the necessary information they require while they are at the airport although they will have to use either a WiFi connection or their existing data services.
However, the application, which is available for a free download from the App Store, has been criticised by several users and reviewers, for asking too much personal information when they first access the application, including, name, email, address and telephone number.
Commenting on the launch of the application, which was developed by Golden Gekko for the BAA, Stephen Glenfield, Online Development Manager for Heathrow, said in a statement that “We want to make it easy for our passengers to use Heathrow and putting the airport into their hands does this.”
According to the BAA website, the application, which is also available on Vodafone 360, will be offered in free and pro versions, downloadable from the App Store.
Interestingly, in order to promote the application, the BAA is offering the pro version of the Heathrow mobile app for free till June 1st.
Meanwhile, the BAA has described the official Heathrow mobile app as the perfect airport guide, which not only provides travel planning tool but also offers terminal information, news and special offers.