Popular video game publishing company Activision has signed a 10 year deal with Bungie, the developer of the billion dollar Halo video game franchise, which will allow it to publish video games developed by the company for next ten years, on multiple gaming platforms.
Bungie, which was earlier owned by software vendor Microsoft, will be able to benefit from the deal with Activision as it will allow it to develop games for multiple platforms apart from Xbox 360 and PCs.
However, industry experts fear that Bungie will end up like Infinity Ward, Activision's former partner, which had severed ties from the company after an ugly lawsuit.
Expressing his views on the matter, Harold Ryan, President of Bungie, said in a statement that “We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise. From working together over the past nine months on this agreement, it is clear that Activision supports our commitment.”
Apart from the future multi-platform games developed by Bungie, Activision will also own the publishing rights to the new Halo iteration, Halo:Reach, making it available for not only Xbox 360 and PC, but to other popular gaming platforms as well.