Google is set to expand its YouTube online video rental catalogue by allowing some users to upload and charge for their own content.
YouTube chief executive Hunter Walk revealed the company's plans to allow selected users to charge people for access to their uploads in an interview with online media news site MediaPost.
At present, users can only make money out of their videos by joining the YouTube Partner Program and Individual Video Partnerships.
Recent figures released by market watchers indicate that not many users have signed up for YouTube's rental service since it first launched in January.
The move to boost the fortunes of the scheme by allowing users to upload and charge for their videos, should see an increase in the quantity, if not the quality, of content available.
Industry experts believe the new service should prove a hit with both users and Google, although crucial details such revenue sharing, prices and time deadlines are yet to be revealed.