Zynga Set To Launch Own Gaming Property

Online game developer Zynga is set to launch its own gaming website, Zynga Live, following an on-going argument with Facebook.

A report by TechCrunch states Zynga CEO Mark Pincus has announced the company's foray into the personal social gaming network following soured negotiation talks with Facebook.

The email, sent by a TechCruch source, revealed that the negotiation talks between Zynga and Facebook has resulted in a falling-out between the two companies.

Facebook has since turned off all feeds from Zynga applications, whilst Zynga has threatened to abandon Facebook completely.

Such a stand-off does not bode well for both companies, in blocking feeds from Zynga applications Facebook stands to upset millions of gamers who make use of Zynga's games, whilst Zynga stands to lose a huge number of its audience who use it's applications through the social networking giant.

Zynga is responsible for hit games like Farmville, Cafe World, Mafia Wars, Petville and others for various platforms, including Facebook, MySpace, MSN, My Yahoo and the iPhone as well.