The Office of Fair Trading has given its approval to Project Canvas, the name given to the ambitious joint venture from some of the biggest names in telecommunications and media which aims at building an "open internet-connected TV platform".
Project Canvas director Richard Halton said in a statement that "The Project Canvas partners welcome the decision from the OFT, which confirms our analysis and sets the scene for the final stage of the regulatory process."
Canvas is brings together BBC, ITV, Channel 4, Five, BT, Talktalk and Arqiva which bought the technology behind the defunct project Kangaroo.
The plan is to come up with something akin to Freeview and Freesat but for broadband users to complement terrestrial or satellite transmission.
Some may point out to the fact that Canvas is a mere reincarnation, albeit in a slightly different mould, of Kangaroo. The latter was canned by the Competition Commission last year who said that it was detrimental to a nascent video on demand sector.
Both Virgin Media and Sky vehemently opposed the project in either format saying that it could distort the market.
Sky attacked it saying that it amounted to state aid as the BBC was the driving force behind the project, which to a certain extent emanates from the corporation's popular iPlayer.