Google acquired online music startup Simplify Media without much fanfare, so much so that we did not see any press releases from the search giant other than a succinct announcement from Google's man of the moment, VP of Engineering Vic Gundotra, at the Google I/O Developer conference.
Simplify Media was launched more than four years ago and aimed at making it "easier for people to access and enjoy their digital music, photos and videos whenever and wherever they want".
Back in March 2010, they removed their iPhone application from Apple's app store and it seems that the startup reappeared yesterday, during Gundotra's presentation as part of the Android OS 2.2's new offering.
Now available as a desktop App, the service will allow users to download music directly to their Android phones and enable music to be streamed directly from their home computers to their phones via a probable Google Music service.
You will also be able to share the music with your friends and family "securely" and sync all your music tracks seamlessly. There are also talks about potential support for Winamp and Windows Media Player music files as well as iTunes. Whether this will include DRM files remain to be seen.
Back in December 2009, Apple acquired another music service, which was also a one-time partner of Google, Lala.com in a move that miffed the search giant.