London Evening Standard Launches iPhone App

The London Evening Standard has released its official application for smartphones.

The application, developed in association with US-based developer Handmark, will allow readers to browse all the latest London news.

The sections covered by the application include news stories, sports reports, business news, entertainment and lifestyle.

Tim Smith, the general manager of London Evening Standard Digital said: “We are excited to introduce our new mobile application so our readers can now enjoy the convenience of having instant access to our trusted news and information, on the go.”

The newspaper also said that the application, which also comes with Java and Windows Mobile-compatible versions, will allow users to store their favourite news articles for future reading, and lets users share stories over social networking platforms like Facebook and Twitter.

The London Evening Standard has decided to embrace the application market at a time when most of newspapers are protecting their stories behind pay walls.

The application is aimed at helping the title to build back its readership, making up for lost subscriptions now that the newspaper is being distributed for free.

The application is available on a wide range of smartphones including the iPhone, Blackberry and Android.