Yahoo Expands Location-Based Services

Yahoo has acquired Indonesian location-based service provider Koprol.

According to a blog post on the Yahoo blog, the company has bought Koprol in an attempt to offer more localised services to its users.

Yahoo stated that Koprol's services allow users to share media and information in a more localised manner, and are specifically designed for mobile phones.

Rose Tsou, senior vice president of Yahoo's Asia Region, said: “Koprol was uniquely designed for mobile phones and within a year has already built a strong user base. Yahoo! provides the global scale and technology to accelerate growth in Indonesia as well as introduce the service to new markets.”

Currently Yahoo has been seen to be focus on increasing its market value, online presence and new services, leading to the outsourcing of some traditional services such as Yahoo search.

In a recent interview, Yahoo CEO Carol Bartz said that the company was working on better content delivery and mobile phone services.