Porn industry ramps up 3D output

The sex entertainment industry is often considered to be in the vanguard of technological advancement.

The story of how the technically-superior Betamax video tape format lost out to VHS, after the porn industry adopted the latter format, has oft been told. Skip through interactive CDs to DVDs and Blu-ray to the sophistication of web sites serving up adult fare and you get the picture.

So it should come as no surprise that the porn industry is licking its lips over this year's latest much-hyped fad, 3D.

One hotly-anticipated forthcoming attraction is a 3D version of the Kama Sutra. from French director Marc Dorcel.

Dorcel's company was hanging out at the Cannes Film Festival recently, showing off its wares. According to company spokesman and son of the director, Gregory Dorcel, the screening went down well. Even seasoned film executives were enjoying the 3D experience by trying to catch hold of the on-screen actresses and reaching out for the proffered glass of 3D Champagne, Dorcel said.

Dorcel sees "fantastic potential" in the format and says his father-and-son outfit is investing "multiple million Euros" developing 3D films.

"By July, we'll have around a hundred programmes available he said, in a video interview, which itself is fairly safe for work - if the surrounding material may not be. It's also in French.

He claims the studio is attempting to do something different with the format. "The principle is to lead the viewer into a different world, a 3D world, to live multiple experiences within the 30 minutes. And the viewer can choose, within that universe, the experience they want to have, and the place they want to have it - whether that be in the hospital, the bedroom, the boudoir, or a strip-tease club - and with the character they want to have in front of them, with whom they want to play," Dorcel said.

"It's always pretty cool," he adds, "to see that we independent, X-rated film producers often find ourselves out in front, both technically and at the conceptual level, in relation to the big studios."