Motorola has announced the release of a new handset called the Flipout which is unlike any handset that the manufacturer has on the market and loosely resembles Microsoft's Kin smartphone.
The US manufacturer choose a square form factor rather than a candy bar or a more traditional slider format and one whose upper body actually swivels out to reveal a full size 5-line QWERTY keyboard.
The phone will be available on Orange from July with other UK mobile phone operators likely to follow. We expect Motorola to market the phone towards a younger, hippier audience, the same as the Microsoft Kin and a segment where it doesn't have any presence.
The phone comes with a 2.8-inch touchscreen QVGA display, a 3-megapixel camera with flash, a FM radio, 512MB onboard storage, Bluetooth, WiFi, GPS all wrapped up in Android OS 2.1 and Motorola's Motoblur user interface.
Stuart Miles from Pocket-lint has managed to get his hands on the device and the 23 photos he took reveal that the diminutive phone doesn't appear to carry any port other than a 3.5mm headphone socket.
Ralf Gerbershagen, Motorola's head of mobile devices for western Europe, said in a statement that "Flipout merges Motorola's design heritage with Android to deliver a new take on the typical smartphone form".
At 67x67x17mm with a weight of 120g, the Flipout will be ideal for those looking for a small, yet manageable form factor that will be at ease in a back pocket or in a tiny girl's handbag.