The Samsung Wave, the first handset to run the outfit's bada software platform, is now available on Vodafone for UK customers to buy.
The handset is free to punters signing up to a £25, 24 month price plan, which includes 300 minutes, unlimited texts and 500MB of mobile data.
The Wave sports a 3.3-inch Super AMOLED screen, powered by a 1GHz ARM-based Snapdragon processor. It boasts a five-megapixel camera with flash. It can record video at 720p HD resolutions and was the first phone to receive an official DiVX certification.
The bada OS provides a bunch of customisable features. Using the TouchWiz feature, for example, allows users to personalise multiple home screens with favourite shortcuts and menus.
It offers access to Samsung Apps, the dedicated bada app store, and boasts a 'Social Hub' feature to integrate SMS, IM and social networks into one place.
The bada OS also supports Flash video and and in-app purchasing, Samsung notes.
The phone costs around £350 SIM free.
Vodafone said punters signing up for the phone also receive a voucher for a free Vodafone McLaren Mercedes rucksack. Coo!
The Wave is the latest addition to Vodafone’s range of smartphones, which includes the Google Nexus One, Apple iPhone and the Sony Ericsson X10.