Virgin Media has decided to cut the subscription rates of premium Sky channels for the customers of its cable TV service.
The telecom company has confirmed that users will now be able to subscribe to Sky's sports and movie channels at subsidised rates.
The new price changes will take effect on 1 July and will allow subscribers of Virgin's M+, L or XL TV packages to add or maintain one Sky Sports channel (Sky Sports 1 or 2) or one Sky Movies channel for £13.50 per month. This will provide savings of up to £9 per month.
The company is also offering the entire catalogue of Sky Sports channels to its subscribers for £20.50 per month, resulting in yearly savings of £42.
Digital TV reports that the operator is offering Sky Movies 1 and 2, plus Sky Movies Premiere, Sky Movies Premiere +1, Sky Movies Showcase and Disney Cinemagic for only £19.50, allowing yearly savings of £84.
Virgin Media will offer the entire Sky Sports and Sky Movies collection for £27.50 per month, allowing yearly savings of up to £72.