Google Set to Launch iTunes Rival

Search giant Google is preparing to launch an online music service to rival Apple's iTunes this autumn, if predictions made by market analysts are to be believed.

Google dropped hints at its recent I/O conference that it might soon be investing in the digital music market, claiming to be very keen on providing a better music experience for its Android-powered devices.

Google recently acquired Simplify Media, a developer of software for sharing music and photos through popular services such as iTunes and iPhotos.

Google is expected to release a desktop application, using technology acquired from Simplify, to give access to DRM-free media on Android devices.

Google has previously tried its hand in the digital music market. Its first venture was Music OneBox, a service that provided music streaming features directly from Google. It then released Google Discover Music, a customised search engine to find songs on the internet.