Toshiba and Fujitsu have announced plans to merge their mobile phone businesses in an attempt to carve a niche in the emerging Japanese smartphone market.
The electronics makers are set to take on entrants like iPhone maker Apple.
The Economic Times reports that the two companies will sign a final contract at the end of July.
The two companies said in a joint statement: “Toshiba will transfer its mobile phone business to a new company, to be established October 1, 2010, and Fujitsu will acquire a majority of the shares in the company.”
The joint statement said that the merger will allow the companies to develop their handset business lines to cater both to the Japanese market, and to enable them to enter the global smartphone market.
A wide range of companies are working on smartphone devices designed to handle the increasing range of mobile media content available on the internet.
Currently, the global market is dominated by Apple's iPhone, RIM's BlackBerry and smartphone devices based on Google's Android operating system.