Some Apple customers who had pre-ordered the new iPhone 4 have been told they will receive the device a day before it is officially launched in the US and Europe.
An article on the USA Today web site revealed that some users have received e-mails from the Apple, notifying them that their device could reach them as early as Wednesday morning, a full day ahead of its Thursday launch.
Users who had chose to collect the device from Apple stores have been told they can pick up their new handsets from their nearest store on Thursday morning.
The new iPhone 4 will be offered in the US by retail giants Best Buy, RadioShack, and by wireless carrier AT&T, Apple's exclusive partner for the device.
The demand for the highly anticipated device has skyrocketed beyond Apple and AT&T's expectations, with Apple reporting that it had sold out of its first shipment of 600,000 iPhone 4 devices.
The iPhone 4 comes installed with Apple's new operating system, iOS 4, as well as a slew of other hardware and software upgrades including a front facing camera used for FaceTime video calls, and the iBooks application.