Over-50s Dominate New Web Users

Nearly one million people aged over 50 years or older went online for the first time last year, according to new research.

The study, conducted by online research firm UK Online Measurement Company (UKOM), revealed that more than half of new web users last year were over 50 years of age.

The firm also said that there are currently 38.8 million web users in the UK, rising from 36.9 million last year.

Alex Burmaster of UKOM said: “The internet is getting older in more ways than one. Not only is the medium itself maturing but the audience is shifting towards older age groups."

"There is a still a perception that the net is youth-centric but this is clearly not the reality,” he added.

The company also added that 31 per cent of web users in the UK were over 50 years of age, and that most of those were men.